Tourise 2025 – Riyadh: The Emerging Global Tourism Hub
We are attending TOURISE 2025 as accredited journalists, the international tourism event that brings together leaders, investors, and innovators to shape the future of the industry.
From November 11 to 13, 2025, Riyadh becomes the global center of tourism with the organization of TOURISE 2025, an international summit that gathers governments, business leaders, investors, and experts from the tourism industry. As accredited journalists, we will have access to strategic discussions, investment initiatives, and presentations on trends that will reshape global tourism.
Riyadh: The Emerging Global Tourism Hub
The capital of Saudi Arabia, Riyadh, is no longer just an administrative and economic center. In recent years, the city has made massive investments in infrastructure, hotels, conference centers, and international cultural events, becoming a key attraction for tourists and investors worldwide.
- Modern infrastructure: international airports, luxury hotels, and conference centers.
- Major events: Riyadh Season and other festivals have attracted millions of visitors, generating significant growth in international traffic.
- Cultural and tourist attractions: a mix of heritage, desert landscapes, modern attractions, and premium events.
The Saudi Tourism Market and the Role of TOURISE 2025
Saudi Arabia has experienced rapid growth in both international and domestic tourism in recent years. TOURISE 2025 serves as a platform through which the country strengthens its position on the global tourism map.
Summit Objectives
- Redefining global tourism for the next 50 years
- Developing sustainable and responsible tourism
- Promoting digital innovation and AI technologies in tourism
- Creating partnerships and investment opportunities for emerging destinations
Investment Opportunities and Business Potential
The summit includes exhibitions showcasing major tourism projects, sessions for start-ups, and dedicated networking areas for government leaders and investors.
Speakers and Panels
The event brings together global leaders and innovators:
- Abdulaziz bin Abdullah Al-Duailej – President, GACA, Saudi Arabia
- Jordi Hereu Boher – Minister of Tourism and Industry, Spain
- Omar Samra – Adventurer and international entrepreneur
- Other leaders from technology, marketing, and investment sectors
Key Panels and Sessions:
- The Future of Global Tourism and Digital Innovation
- Strategic Investments in Emerging Destinations
- Sustainability and Cultural Heritage Protection
- Mobility, Artificial Intelligence, and Tourism Technologies
- Tourism Leaders’ Forum for International Partnerships
Major Topics Covered at the Event
1. Technology-Driven Tourism and Artificial Intelligence
Tourism is becoming increasingly personalized, digital, and connected. The summit explores how AI can transform the traveler experience, from personalized recommendations to service automation and targeted marketing.
2. Business Models and Tourism Investments
Saudi Arabia is developing “mega” tourism, entertainment, and cultural projects, creating opportunities for international operators and investors.
3. Innovation in the Travel Experience
Modern travelers seek memorable experiences. The summit addresses the development of destinations, thematic festivals, and premium tourism infrastructure.
4. Sustainability and Responsible Tourism
The summit promotes sustainable tourism, environmental protection, and heritage conservation, which are crucial for international tourism strategies.
Attending TOURISE 2025 provides privileged access to exclusive information, international contacts, and strategic insights for the tourism industry. The event is not just a conference but a catalyst for major changes in global tourism, allowing accredited journalists to capture firsthand the trends and innovations that will shape the industry in the coming years.
